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Our Philosophy

In 2012, Beauty Aura was launched in New Jersey to bring something new to the world of beauty.

Prior to that time, our founders had spent years struggling to find truly natural products that they could use to care for their facial and body skin and their hair. Disappointed with the lack of options available in stores and online, they decided to start their own brand of they decided to start their own brand of carrier oils, aromatherapy essential oils, skin care products , soaps, beauty supplements and other naturally derived products and Beauty Aura was born.

Although our company has grown over the years, we remain true to the philosophy that has guided us since we opened. We believe that:

  • You deserve the best. That's why we seek out only the purest, truly natural ingredients to use in every product.

  • You shouldn't have to pay a fortune to lead a natural lifestyle. By building great relationships with our suppliers, we're able to offer products for a fraction of the cost of what you'd pay elsewhere while still receiving natural products of the absolute finest quality.

  • Every member of our team is responsible for providing you with quality products. From our expert formulators to our factory workers to our shipping and fulfillment center staff, everyone at Beauty Aura is dedicated to delivering you the best natural products.

  • Finding natural products shouldn't be difficult. We are constantly expanding our line-up of formulas to be your one-stop shop for all of your natural beauty needs.

  • The best beauty regimens are simple. Every product that we develop is made with simplicity in mind. We want you to be able to complete your entire beauty routine quickly while still getting results that exceed your expectations.

  • Beauty is only skin deep. Your beauty lies within you, which is why we take a holistic approach to formulation, developing products that benefit mind and spirit as much as the body.


At Beauty Aura, our number one goal is to provide you with natural products that are safe, pure and every bit as effective as the synthetic products you'll find in stores. The only way to accomplish our goal is to be choosy about what goes into each and every product that we put our label on.

Our sourcing policy is what makes our products of unparalleled quality. As a part of this policy, we:

  • Scour the globe to find the best sources for all of the natural ingredients that we use in our products. For example:

  • Our sweet almond oil comes from Italy, Spain and the United States

  • Our grapeseed oil is sourced only from Italy, France, Portugal, Chile and Argentina

  • All of our argan oil is 100% Moroccan

  • Our cocoa butter and shea butter come exclusively from West Africa and South America

  • We practice transparency regarding where we source our ingredients. You'll find information about where the key ingredients come from either right on the packaging or on our website. You can contact us at any time for more information about the origins of any of our ingredients

  • We develop 100% proprietary custom formulas for all of our skin care and hair care products using the finest ingredients and the latest clinical research

  • We use industry best quality control standards throughout the manufacturing process

100% Cruelty Free Natural Beauty

At Beauty Aura, we believe that a company cannot call its products natural if it doesn't develop and manufacture them with practices that fully respect nature. This means that we work hard to make our manufacturing process as sustainable as possible and that we adhere to an ethical 100% cruelty-free research and development process.

What does it mean to be 100% cruelty-free? To us, it means that:

  • We never test on animals. Period. When testing is required during the manufacturing process, we use only human volunteers and use industry standard safety guidelines to control the entire clinical testing process.

  • You will never find a single ingredient that has been tested on animals in our products. As a part of our careful sourcing process, we carefully review the origins of everything that goes into our formulas. At no time are we willing to use an ingredient that has been researched, developed, refined or quality tested on animals.

  • We only do business with companies that have taken a similar stance against animal testing. Our careful screening process involves a study of the research, development and manufacturing processes of any and all companies that we consider partnering with. Only those who share our commitment to protecting animals are acceptable business partners for Beauty Aura. We also continually monitor the business practices of our partners to ensure that they continue to operate with respect to all of the creatures that call our Earth home.